Check this out from Swatch:
Swiss fashion watch and jewelry maker Swatch has shaken up the traditional watch making world with the launch of its Swatch Chrono Automatic Collection. The debut collection launching October 15th comprises five sporty models offering stylish looks, rugged design and precision timing. For the popular Swiss makers of fashionable accessories for the wrist, the Chrono Automatic represents an audacious challenge to a market dominated by upscale brands and traditional, more conservative design. The Swiss firm’s ever-inventive and creative designers have wrapped the inimitable Swatch look and feel around a new self-winding movement, putting assured chrono automatic performance and extraordinary style within easy reach of adventurers everywhere.
